Jun 03

Fring New Strategy-Synergy |

By Harel Shattenstein & Idan Gafni
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We are just a few days away from the Palm Pre launch, the “Synergy” mobile device and Fring the VOIP and IM mobile application is proving that synergy can be achieved by using its mobile application.
So what is that “Synergy” and should we be more worried about it?!

Plam Pre tactic is that all features of the mobile devices can “sing” together and make our lives easier.
one picture is batter than thousand words, in this case a quick preview of the “Palm Synergy”

[youtube]http://www.youtube.com/watch?v=ItmmptNkJi4[/youtube]

Palm was not the first company that thought that mobile applications should work together, Apple thought the same when an address became a hyperlink to Google Maps, Google hooked up all her services to that mission to its mobile OS, the Andriod. Symbian also provided developers the tools to integrate to the core of the OS but only with special API and it is much easier when you own the device and the OS (like in Palm and Apple) where the hardware / software / working space is designed by the same company.
But still the contact list, our basic friend list, did not draw Apple and Google attention, until INQ came.
INQ was the first to acknowledge that our address book is no longer living inside the mobile device, it is out there, in social networks.
The contact list is now sync with your Facbook friends and you can choose to send them an sms, a Facebook message or just do it the old way and give them a call.

Apps like Cellity are trying to become your alternative contact list, but they have less power than Fring.
Today Fring has launched its version for the online address book,   a step which holds a huge potential.
First, due to the great success of Fring and the huge number of users its built up a mini social network, moreover with its open API approach it open the door for more services to ride on the platform.
So as for now Fring would like you to stop using your classic address book and use Fring, and it is worth it.
You can save money using VOIP calls, or using the IM option, or again just give your friend a simple GSM call.
On the other hand Fring will become an inherent part of your mobile device meaning messenger, icq, fring im, facebook and others become part of your contact list giving you room to do a lot of cool stuff.

Privacy issues will rise, they must, but however I think it is worth giving it a try.
Using a Nokia E61 device the app is not stable and it resets a lot but on e71 it looks more stable, you must remember it is a beta version.

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Sep 22
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Nowadays mobile services struggle to generate income but maybe the user just asks for more, not a value added service but just to save him some money.
No I am not talking about either Blyk,  Sugarmama or Cellcom’s Zmoney, It is about a new VOIP service called PokeTalk.
Parrot-Media’s new service PokeTalk offers users free calls using their own phone, just write your number and destination and talk for free.
Jajah offers the same service for cheap rates but PokeTalk is absolutely free, while targeted advertising is shown on the screen.
PokeTalk has also a Facebook application, one click and the user can talk for free, one click and Parrot-Media can build the advertisers a complete profile of the user.
In the future Parrot-Media will offer free sms and wake up calls as a return you will watch some ads, understood?

The service is launched for US, UK, Japan, Singapore, Germany, Chanda and Israel users. You can try the service at www.poketalk.com

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