The Olymics is undoubtedly a big opportunity for value added services.
It seems that everyone prepared ready for the Olympics, not only the athletes.
Celltick collaborated with China Unicom, the 2nd biggest operator in China with more than 180 million subscribers.
Celltick will provide the platform named LiveScreen. The platform delivers content and advertising material, while the mobile phone is on idle mode. In this way no interruption is caused.
News, real time results, videos and more will be displayed with the help of Xinhua News, the official news agency in China.
The platform is distributed on Unicom SIM cards at main airports and Unicom’s retail outlets around Beijing.
The service will be available in both English and Chinese.
the cooperation of China Unicom and Celltick started with the  Beijing Olympic games. the cooperation is  estimated to generate  Celltick an income of 30 million dollars over a period of 3 years.

LiveScreen is action credit: slashphone

Fring, an Israeli VoIP and IM client developer, is announcing the fringOlympics,
a twitter like service which sends updates directly to the Fring application using Fring add-ons.
Currently all the add-ons were developed inhouse whereas the release of Fring API meant to attract third-party developers. All in one, the current “Olympics move” isn’t an ordinary news updates.
The updates are sent from 6 people including a coach and an athlete that are participating at the Beijing Olympics.
The so-called “fringsters” are:

• Alexander Rusakov – Gold medal contender these games! This Russian trampoline champion is going to be fringing away when not focusing on the gold medal he is tipped to win!
• Oleg Zaporozhchenko Jr. – The Russian Olympics team coach & international category judge!
• Fei Wen – A Malaysian Olympic volunteer and the onsite fring coordinator
• Tania Teoh – A Malaysian Olympic volunteer and an avid fan of lots of sports including swimming, volleyball, badminton and more!
• Udi Moshel – Israeli sports enthusiast… will be keeping us all updated with sports and social updates across the board from the fields and other online circuits!
• Agus Jose – A Spanish sports and travel devotee will micro-blog about both with the added insight only a professional psychologist can offer!

To enable updates from your preferred “Fringster”:- restart fring -> click Options -> settings- > manage add-ons.
The Russians will begin their updates on August 13th while the others on August 15th.
Enjoy the Olympics.

credit: fring

FringOlympics