We are just a few days away from the Palm Pre launch, the “Synergy” mobile device and Fring the VOIP and IM mobile application is proving that synergy can be achieved by using its mobile application.
So what is that “Synergy” and should we be more worried about it?!

Plam Pre tactic is that all features of the mobile devices can “sing” together and make our lives easier.
one picture is batter than thousand words, in this case a quick preview of the “Palm Synergy”

[youtube]http://www.youtube.com/watch?v=ItmmptNkJi4[/youtube]

Palm was not the first company that thought that mobile applications should work together, Apple thought the same when an address became a hyperlink to Google Maps, Google hooked up all her services to that mission to its mobile OS, the Andriod. Symbian also provided developers the tools to integrate to the core of the OS but only with special API and it is much easier when you own the device and the OS (like in Palm and Apple) where the hardware / software / working space is designed by the same company.
But still the contact list, our basic friend list, did not draw Apple and Google attention, until INQ came.
INQ was the first to acknowledge that our address book is no longer living inside the mobile device, it is out there, in social networks.
The contact list is now sync with your Facbook friends and you can choose to send them an sms, a Facebook message or just do it the old way and give them a call.

Apps like Cellity are trying to become your alternative contact list, but they have less power than Fring.
Today Fring has launched its version for the online address book,   a step which holds a huge potential.
First, due to the great success of Fring and the huge number of users its built up a mini social network, moreover with its open API approach it open the door for more services to ride on the platform.
So as for now Fring would like you to stop using your classic address book and use Fring, and it is worth it.
You can save money using VOIP calls, or using the IM option, or again just give your friend a simple GSM call.
On the other hand Fring will become an inherent part of your mobile device meaning messenger, icq, fring im, facebook and others become part of your contact list giving you room to do a lot of cool stuff.

Privacy issues will rise, they must, but however I think it is worth giving it a try.
Using a Nokia E61 device the app is not stable and it resets a lot but on e71 it looks more stable, you must remember it is a beta version.

Social networks have been the greatest phenomenon in the last two years.
Well known Facebook have recently celebrated its 5th birthday with more than 150 million users.
The success soon invaded  the mobile web and for example 15 million users entered their account on Facebook via a mobile device.
In addition, the most popular sites on mobile are social networks , they are even more popular than that on PC internet.
Like it or not the phenomenon has come to the mobile, big time.
Recent developments and the launch of Google Latitude will soon determine if the mobile device will become the “Facebook Phone” too.

As ReadWriteWeb mentioned location based social networks are already available on an increasing number of carriers, but all of the services have yet to hit the mainstream.
The lack of GPS-enabled devices and application awareness contributed to the situation.
Moreover, the mobile social network do not have a web presence, unlike Facebook that grew from the web to  mobile, Loopt and brightkite that have started their way on the mobile.

The evolution of social networks will definitely take place in the mobile world.
That is why  Google Latitude is a true innovation. the Geo Information comes as an additional information for an existed social network, in this case Google “Social Networks” (Google users).
The data will help you locate friends that are already a part of a relationship that is based on email contacts, close friends, etc.
While chatting with a colleague, the information can save him an SMS because he will know already where you are.
The mobile device is used as a tool to enhance the connections and communication ways, connections that are taking place on the web.

Another advantage is that Google can bring  Latitude to the masses by itself or with the help of developers.
The service will automatically be installed on all HTC G1 devices, and will hit all Android based devices from day one.

The launch of Google Latitude was just the opening shot, more and more mobile devices equipped with GPS receivers are soon to come,  and giants like Nokia are already working (and working) on its “Latitude”.
Then the main fight will start, will it be the major web social networks like Facebook that will take control over our mobile devices or will it be Nokia or Google.
Nokia’s intentions for it’s social network is still unclear , but it cannot ignore the momentum of web social networks like facebook, My space etc .
One way or another it seems the “Facebook phone” will be available sooner than we thought.

The mobile web is evolving slowly to a fully PC-like web experience.
That happened thanks to improved mobile web browsers such as Opera Mini, Nokia’s mini map, iPhone’s Safari, Etc.
But the mobile web has yet a long way to go, sites are still to be optimized and most of the browsing is still made with old-fashioned browsers.
According to Admob Motorola V3 is still the most popular device in the states in web browsing.
That’s where Moblica comes in, the company turns websites into web-apps or widgets. The wrap of websites and presenting them as applications is very similar to the way Opera mini conducts the browsing. Moblica took another step farther and re-assembled the page and the user interface in a form of an application.
Snaptu is the latest package for the UK market but it is actually available to all and everybody can find it useful.
Take the Facebook app for example, rather than browsing the m.facebook.com site you can directly access your account with Snaptu.
The interface is much better than surfing the dedicated Facebook site for mobile, it is slick, fast and most of all, it looks great.
Google Calender, Picasa, an RSS reader, and several popular UK sites are on Snaptu as well.
The major issue is that mobile users are still not used to install applications on mobile devices, although that may change soon.
Snaptu is not aimed to replace the mobile browser, and one can not turn all the web into web-apps.
The mobile web is not the same internet. We do not use the internet form our device as we do on the PC but we do need to stay connected and updated, Snaptu is great for surfing your favorite sites.

After the announcement of Facebook that its Chat will support Jabber/XMPP, I waited for IM (=Instant Messaging) clients to support Facebook Chat.
Even on PC the response came after some month, but today Facebook Chat came to mobile devices thanks to Ebuddy.
Here is the announcement and here are some screenshots:

You can also use the mobile-web based client at: m.ebuddy.com