Providing support to mobile subscribers was always a challenge. The devices’ complexity was not a problem but most users did not know how to solve the problems with their devices and had to go to a service center in order to fix settings related issues with their device. Operators created self-service websites but still it was too complicated for the average user to use.
Smartphones are even more complex with the versatility of installed applications and made the self-service initiatives of the operators almost redundant. the smartphones also present an opportunity to support the device by remote control over the air. Operator’s representatives can take control over the device wherever the subscriber is (so they do not need to go to a service center) and fix the problems with the device.
OTA (over the air) remote control is a good solution to evaluate and maybe even fix problems with the device but raise questions about privacy.

Communitake has solved this problem by letting the operators to pre-installed Communitake’s client on the devices and remote control them when needed.
Comunitake has raised 1 million dollars and it has about 15 employees.
Today it disclosed a deal with the fast growing operator Pelephone that has recently upgraded to a GSM infrastructure.
We have no information how the process is handled to prevent privacy problems. With the iPhone coming to all 3 big operators in Israel in a matter of weeks, and the obligations of the operators to Apple to sell a big amount of devices, there is no room for too many devices. Unless something in the agreement with Apple changes or something dramatic happens, we see a stagnation in the Israeli mobile devices market. So unless Pelephone and Communitake aim to offer the service for iPhone, there is a good chance not too many devices will have the client installed.
Fortunately, Israel’s situation with the choking of the device market doesn’t represent what happens in the world and Communitake’s solution seems on paper as a good way to try and tackle the problem of problems and settings errors in smartphones.

