It is not hard to see that a war broke in Gaza and in the south of Israel.
Wars and other events like elections (latest elections in the US and the coming elections, here, in Israel)  have a great impact on the media.
The TV, the Internet, and the mobile enjoy from the popularity of these events and from the demand of the public to get updated all the time.
Back to the present war in Gaza, the internet is taking a crucial  part and in UGC (User Generated Content) sites like youtube and twitter the war appears in many videos and posts, partly news and partly propaganda. The war is also present in the virtual world.
Moreover, the IDF spokesman understand the power of those tools and opened its own account .
But I would like to take a quick look at the Israeli mobile market in the current War.
First of all there are SMS services, SMS is still the most common simple way to get the updates, news sites use SMS to send updates on a daily basis on the events in a subscription based services.
Next are the carriers websites who opened a special channel for residents that live in the south, the sites contain information about the nearest shelters, information and guidance form the HFC (Home Front Command) and free past time activities.
The news section broadcasts hourly news flash and live broadcasts in special occasion via 3G connection.
TV stations also created video portals based on IVVR technology.
Ugunduzi published in their blog [IVVR Services] a post named “IVVR News” where they state that in Israeli channel 10′s IVVR portal ” thousands of IVVR calls were handled in just a few hours” using promotion that is done during the news on TV in a text scroller on the bottom of the screen.
We hope that peace will soon come to the region and that mobile users will consume happier news.